Bob S. Bestos, basement-dwelling weirdsmobile, is starring in a brand new commercial for Bloedorn Lumber Alliance.
Bob has held the “celebrity spokesweirdo” role for Bloedorn for quite some time now, and in this instance the commercial does not promote any specific products but instead offers a little Valentine’s Day playlet. When an advertiser runs a regular, consistent schedule it gives us the chance to do different types of spots for different occasions. Sometimes it’s okay just to have some fun.
The idea for this commercial–Bob making romantic overtures to Peyton, who speaks for Bloedorn in the spots– came directly from account executive Mikala Toedtli (aka Mamacita)…she will frequently toss great ideas my way! I decided to steal from 1897’s “Cyrano de Bergerac”…or 1987’s “Roxanne”…or “Cyrano de Brady” (because everything has a Bradyverse equal):
Here’s Bob and I doing our version:
The nice thing about using a character like Bob repeatedly over the course of years is that people become familiar with his behavior. For example, when Bob says he’s going to throw a “pebble” at the window, you know it’s not going to end well. (One would hope Bob will pay for repairing Peyton’s window.)
“Woe is Bob” was an ad-lib. Wish I’d thought to write that, but it came directly from Kro–uh, I mean Bob’s fevered brain.