To start right out, I owe Kalin Krohe a tremendous apology.
Kalin, as News Director, churns out an inconceivable amount of content for our company’s website, panhandlepost.com. Kalin frequently seeks my counsel on stories he’s working on; headlines are often discussed. My mantra to Herr Pressheim is “Headlines should be short! Snappy! Word economy lad, word economy!”
Which is true. But now I’m going to show you headlines I wrote for this same website that are ridiculously unkempt. You see, when we started Panhandle Post we were trying an awful lot of different things. We had video game reviews, home design articles, and a large amount of “entertainment” stories from the Associated Press. I was in charge of posting the latter, and at some point I started writing silly headlines. We were encouraged to give our content some character, and this was my contribution. (I also wrote some blogs and other stuff that fell by the wayside.)
Eventually, we dropped all the AP wire entertainment stories, choosing to focus on our bread and butter: local, and regional, news sourced by our staff and the AP.
But I did have fun writing those headlines. Some were snarky, some were punny, some were just odd. So here, in chapter one of a series, are ten of my silly headlines.
